For the Spring/Summer 2025 collection titled “Still Water Runs Deep”, Rhude brought its Los Angeles flair to Lake Como, hosting an exclusive event at the Villa d’Este Hotel. This collection is an American-meets-Italian fusion that blends streetwear with tailoring. Creative Director Rhuigi Villaseñor shifted away from his previous focus on logomania and iconography, opting instead to emphasize silhouette and proportion, which added a refined touch to his playful and relaxed style.
The collection showcases a diverse range of styles, including wide-leg motorcycle jeans, long Bermuda shorts, pinstriped suits, varsity jackets, leopard prints, and motifs inspired by Lake Como. These elements come together in an unexpected yet harmonious way, with new accessories enhancing the overall aesthetic. Additionally, the SS25 collection marks the beginning of a new collaboration with Como 1907, the region’s Serie A football team, featuring co-branded items such as rugby tops, jerseys, sweatshirts, and ballcaps.